These Terms of Service ("Terms") govern your use of the Rex Commerce® website (rex.aeo-rex.com), the Rex Commerce® waitlist, and any services delivered to you under a separate signed Statement of Work. By using the website or joining the waitlist, you agree to these Terms.
1. About us
Rex Commerce® is a registered service mark of AEO-Rex Ltd, a company registered in England & Wales (Companies House #17018571) operating from Birmingham, West Midlands, United Kingdom. References in these Terms to "we", "us", "our", or "AEO-REX" mean AEO-Rex Ltd. References to "you" or "your" mean any visitor, waitlist subscriber, prospective client, or contracted client.
Contact: shanazbegum@aeo-rex.com
2. The service
Rex Commerce® is a productised consulting engagement that combines Answer Engine Optimisation (AEO), agent-discovery infrastructure, and AI-referrer conversion tracking. The full service is described on rex.aeo-rex.com and detailed in our FAQ. Specific deliverables, timelines, and acceptance criteria for any engagement are set out in a written Statement of Work signed by both parties.
The service is intended for UK-registered businesses with a website and at least one product or service to promote. We reserve the right to decline any waitlist application or proposed engagement at our sole discretion, including where a prospective client does not meet the eligibility criteria assessed during the free AI Visibility Check.
3. Waitlist terms
Joining the waitlist is free and creates no contractual obligation on either side. By submitting your email, you confirm:
- You consent to receive emails from Rex Commerce® about cohort timing, your free AI Visibility Check, and related communications.
- You can withdraw consent at any time via the one-click unsubscribe link in any email.
- The information you provide is accurate to the best of your knowledge.
Joining the waitlist does not guarantee acceptance into a cohort. Cohort places are limited (12 businesses for Q3 2026) and offered based on fit assessed during the AI Visibility Check.
4. The free AI Visibility Check
Waitlist subscribers receive a free AI Visibility Check covering citation share, competitor gap, schema audit, feed compatibility, and engagement fit. The Check is provided as-is, for informational purposes, with no warranty as to commercial outcomes. It does not create a client relationship.
5. Pricing
Standard pricing for Rex Commerce® is £897 one-time setup plus £197 per month for ongoing optimisation. Final pricing is confirmed in the Statement of Work and may vary where platform complexity, catalogue size, or the AI surfaces in scope materially exceed standard scope. Any pricing variance is agreed in writing before work begins. All pricing is in GBP and excludes VAT, which is added at the prevailing rate for UK-VAT-registered clients.
Payment terms, deposit structure, and milestone billing are set out in the Statement of Work. Default terms are 50% on signing, 50% on delivery acceptance, with monthly retainers billed in advance.
6. Client responsibilities
To deliver the service effectively we need timely, complete cooperation from you:
- Provide access to your CMS, ecommerce platform, and any analytics or DNS systems needed for implementation.
- Nominate a single point of contact authorised to approve schema, copy, and feed changes.
- Review and approve deliverables within 5 business days of submission, unless agreed otherwise in writing.
- Hold valid licences and rights for all content and trademarks you ask us to incorporate.
- Notify us promptly of any changes to your business, catalogue, or compliance posture that affect the work.
Delays caused by your team that prevent us from meeting timelines do not entitle you to a refund or fee reduction.
7. Intellectual property
Pre-existing materials. Each party retains ownership of any IP it brings into the engagement. We retain ownership of our methodologies, templates, audit frameworks, citation-tracking infrastructure, and any reusable code or schema patterns developed before, during, or after the engagement.
Deliverables. Once you have paid in full for a deliverable, we grant you a worldwide, royalty-free, perpetual, non-transferable licence to use it in your own business operations. Bespoke schema, feed configurations, and landing-page copy delivered as part of a Statement of Work fall under this licence.
Trademarks. "Rex Commerce" and the Rex Commerce® mark are owned by AEO-Rex Ltd. You may refer to Rex Commerce® in factual statements (e.g. "we worked with Rex Commerce") but you may not use the mark to imply endorsement or partnership without prior written consent.
8. Confidentiality
Each party agrees to keep confidential any non-public information disclosed by the other in connection with the engagement, and to use it only for the purpose of delivering or receiving the service. This obligation survives termination by 3 years. Confidentiality does not apply to information that is public, independently developed, or required to be disclosed by law.
9. Warranties and disclaimers
We warrant that the service will be performed with reasonable skill and care, in line with industry standards for AEO and agentic-commerce consulting.
We do not warrant that any specific business outcome will result — including but not limited to a particular citation share, ranking position, traffic volume, conversion rate, revenue uplift, or AI assistant inclusion. AI assistants are operated by third parties (OpenAI, Anthropic, Google, Perplexity, Microsoft, Apple) whose ranking algorithms are outside our control and change without notice.
To the maximum extent permitted by law, we exclude all other warranties, whether express or implied, including any warranties of merchantability, fitness for a particular purpose, and non-infringement.
10. Limitation of liability
Nothing in these Terms limits liability for: (a) death or personal injury caused by negligence, (b) fraud or fraudulent misrepresentation, or (c) any other liability that cannot be excluded under English law.
Subject to the above, our total aggregate liability under or in connection with the engagement (whether in contract, tort, breach of statutory duty, or otherwise) is capped at the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim.
We are not liable for indirect or consequential loss, including loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of goodwill, or loss of data.
11. Termination
Either party may terminate a Statement of Work for material breach by the other, where the breach is not cured within 30 days of written notice. Termination for convenience is governed by the cancellation terms in the Statement of Work — typically requiring 30 days' written notice, with the retainer payable until the notice period ends.
On termination: (a) we will hand over completed work paid for in full, (b) you will pay any fees due for work performed up to the termination date, and (c) clauses 7 (IP), 8 (Confidentiality), 9–10 (Warranties & Liability), and 13 (Governing law) survive.
12. Force majeure
Neither party is liable for delay or failure to perform caused by events beyond reasonable control, including but not limited to: failure of public AI assistants or their APIs, changes to ACP or UCP specifications, infrastructure outages at our sub-processors, or government action. The affected party will notify the other promptly and resume performance as soon as practicable.
13. Governing law and jurisdiction
These Terms and any Statement of Work are governed by the laws of England & Wales. The courts of England & Wales have exclusive jurisdiction to settle any dispute arising under or in connection with them, except that we may bring proceedings in any other jurisdiction to enforce our intellectual-property rights.
14. Changes to these Terms
We may update these Terms from time to time. The current version is always posted at this URL with the "Last updated" date refreshed. Material changes affecting active engagements will be communicated to clients in writing at least 30 days before they take effect.
15. Contact
Questions about these Terms should be sent to:
AEO-Rex Ltd
Birmingham, West Midlands, United Kingdom
Companies House #17018571 · Phone +44 7592 965849
Email: shanazbegum@aeo-rex.com